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Growth &
AI Alignment Framework

A collaborative process to map your growth ecosystem and surface your biggest opportunities.

1-3 Guided, Collaborative Sessions to Get Aligned

You'll walk away with a custom blueprint and an actionable game-plan to achieve your growth goals in the AI-era.

Goal, Ideal Customer, & Optimal Narrative

This sets the foundation for everything we do.

Primary Objective

  • What's the short-term goal?
  • What does success look like in 90 days?
  • What are the key metrics we're tracking?

Ideal Customer Profile

  • Who is the ideal customer?
  • What are their specific pain point(s)?
  • Where do they discover solutions now?

Powerful Hook

  • What's our best one-liner?
  • What's our strongest elevator pitch?
  • What makes us uniquely valuable?

Customer Data & Tools

Understanding how we store and use customer data is essential to know what we're building upon.

Customer Data Management

  • What tools are we using to manage data?
  • What do our tools integrate with currently?
  • Who manages tools, updates, etc.?

AI Readiness Review

  • What AI tools (if any) are currently being used?
  • How's the team's comfort level with technology?
  • Are there any AI applications being considered?

Marketing & Growth Channels

A high-level review of the items below sets a clear foundation to identify the lowest-hanging fruit.

Digital Foundation
Core tracking and optimization
  • Website performance analysis
  • Google Analytics & Tag Manager
  • Heatmaps & session recording
  • Marketing pixels & retargeting
Organic Channels
Non-paid growth efforts
  • SEO & content strategy
  • Social media platforms
  • Google Business Profile
  • GEO (AI search optimization)
Paid Advertising
Current ad spend & performance
  • Social media campaigns
  • Google Adwords
  • Budget allocation analysis
  • Performance metrics
Outbound & Direct
Proactive outreach efforts
  • Email campaigns
  • Phone/text outreach
  • Direct mail campaigns
  • Strategic partnership outreach
Customer Success
Maximizing existing relationships
  • Retention & loyalty strategies
  • Upsell/cross-sell opportunities
  • Testimonial & referral programs
  • Customer success initiatives
Other Channels
Unique to your business
  • Walk-in traffic optimization
  • Traditional PR & media
  • Industry events & networking
  • Other creative channels

Key Discovery Questions for Each Channel

• Is it set up? • Who's managing it? • What's working? • What's not?

What Happens Next?

You'll receive a tailored blueprint with a gameplan, given the budget, and AI-recommendations for every channel.

Lets Do It